Even if you keep it inside your pockets, the device works. CEO of Tupelo, Martyn Molnar, said, “We purposely made mymo as a clip-on device so that it is clipped to the core of the body and not hands. In doing so, the accuracy of the device is greatly increased.” This tracker can track steps, distance covered and calories count, wirelessly. It can also record data for up to 35 days within which users can sync the data with the TupeloLife iOS or Android app for further reference.
Molnar added further, “Our initial research showed an 85 per cent dropout rate in the the first few weeks of buying a wearable device. So, we wanted to make users engaged with mymo through the rewards program. Also, one of the main reasons of not making mymo a smartwatch or wrist band is to ensure that the device doesn't become a style statement for users. Smartwatches and wrist bands tend to get old fashioned very early from the user’s point of view.”
Mymo is powered by ordinary batteries, which are used in watches, and the battery life is claimed to be for six months. The device has no display though and if you want to sync you just need to shake the device. The mymo comes with three LED indicators which also alerts about the battery life. Tupelo is also offering a reward package with the mymo in which users can convert them to real rewards like talk time, groceries and many more. If users complete their fitness goals and stay continuously active, then the rewards are offered which also include international vacation.
Mymo is offering a 12-month subscription package at Rs 3,999 which includes the mymo device, TupeloLife app and rewards. Later ona a premium subscription scheme will also come up at Rs 9,999 giving access to MobileDoctors and MyCoach for 24x7 fitness consultations. The device has also connectivity options like Bluetooth and ANT, though the latter one is not readily available. Mymo is available at Amazon.in.
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