Apple's Image Tarnished Ahead Of iPhone 6 Launch Due To iCloud Hack
Thursday, September 04, 2014:
Apple Inc. has successfully created a huge flutter worldwide around the
launch of iPhone 6 at IFA 2014. But the recent leak of celebrity photos
has put the company in an unfavourable position and this incident has
tarnished the image of the company before the highly anticipated launch
of iPhone 6 on 9 September.
Hollywood celebrities',
including that of Oscar winning Jennifer Lawrence, nude photos were
leaked by unknown hackers over Internet forums and it has led to stark
protests from stars and their publicists. The Federal Bureau of
Investigation has ordered an investigation into the illegal hack. As
this is a huge data security breach, cyber-security experts and mobile
developers have pointed to inadequacies in Apple devices, rather
cloud-services security. Twitter is getting flooded with customers'
frustration.
Apple's fault in making its devices and software
more secure has been pointed by security experts. Matt Johansen, senior
manager of the Threat Research Center at WhiteHat Security Inc., said,
“Making things more private or secure by default instead of having
“security options” would go a long way. Most people won’t take those
options and they aren’t necessarily advertised as available. Most sites
with two-factor authentication, you need to go to some very obscure
options menu, multiple-clicks deep.” On Tuesday Apple said the hacks
have been resulted from targeted attacks on accounts and it's not a
direct breach of the systems.
But still, flaws in the iCloud
service are repeatedly getting subjected to speculations in several blog
posts. In past three days, 17,000 mentions on Twitter have discussed
the security breach and 7,600 tweets have specifically mentioned Apple.
Some of the mentions referred to the iCloud service as “violation,”
“disgusting violation,” “criminality,” “failure,” “glitch” and
“disappointment.”
In the past Apple has dealt with several
high-profile faux-pas, including the criticism of its maps service for
lacking important geographic detail and “Antennagate”. At that time
experts exposed how a flaw in the iPhone could lead to dropped calls. JD
Sherry, vice president of cybersecurity provider Trend Micro wrote in a
Tuesday blogpost, “This could be a scary time publicly for Apple. They
haven’t had many, Antennagate and Apple Maps come to mind, and this
would most likely trump those.” At the upcoming launch event Apple is
expected to launch a mobile payment service too along with its iPhone 6.
Apple
has always encouraged developers to use iCloud. But now the leak has
left app developers a little uncertain. Ruben Martinez, a developer
building Apple software applications, said, “Things like this happen and
you wonder, can you trust Apple with other people’s data.” Martinez too
may explore other options now other than iCloud.

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