Thursday, September 04, 2014

Apple's Image Tarnished Ahead Of iPhone 6 Launch Due To iCloud Hack


Thursday, September 04, 2014:  Apple Inc. has successfully created a huge flutter worldwide around the launch of iPhone 6 at IFA 2014. But the recent leak of celebrity photos has put the company in an unfavourable position and this incident has tarnished the image of the company before the highly anticipated launch of iPhone 6 on 9 September.

Hollywood celebrities', including that of Oscar winning Jennifer Lawrence, nude photos were leaked by unknown hackers over Internet forums and it has led to stark protests from stars and their publicists. The Federal Bureau of Investigation has ordered an investigation into the illegal hack. As this is a huge data security breach, cyber-security experts and mobile developers have pointed to inadequacies in Apple devices, rather cloud-services security. Twitter is getting flooded with customers' frustration.

Apple's fault in making its devices and software more secure has been pointed by security experts. Matt Johansen, senior manager of the Threat Research Center at WhiteHat Security Inc., said, “Making things more private or secure by default instead of having “security options” would go a long way. Most people won’t take those options and they aren’t necessarily advertised as available. Most sites with two-factor authentication, you need to go to some very obscure options menu, multiple-clicks deep.” On Tuesday Apple said the hacks have been resulted from targeted attacks on accounts and it's not a direct breach of the systems.

But still, flaws in the iCloud service are repeatedly getting subjected to speculations in several blog posts. In past three days, 17,000 mentions on Twitter have discussed the security breach and 7,600 tweets have specifically mentioned Apple. Some of the mentions referred to the iCloud service as “violation,” “disgusting violation,” “criminality,” “failure,” “glitch” and “disappointment.”

In the past Apple has dealt with several high-profile faux-pas, including the criticism of its maps service for lacking important geographic detail and “Antennagate”. At that time experts exposed how a flaw in the iPhone could lead to dropped calls. JD Sherry, vice president of cybersecurity provider Trend Micro wrote in a Tuesday blogpost, “This could be a scary time publicly for Apple. They haven’t had many, Antennagate and Apple Maps come to mind, and this would most likely trump those.” At the upcoming launch event Apple is expected to launch a mobile payment service too along with its iPhone 6.

Apple has always encouraged developers to use iCloud. But now the leak has left app developers a little uncertain. Ruben Martinez, a developer building Apple software applications, said, “Things like this happen and you wonder, can you trust Apple with other people’s data.” Martinez too may explore other options now other than iCloud.

 

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